![]() ![]() On top of that, the strictness of Korean beauty standards insists that the lip line should face upwards, like when you’re smiling. However, while the mouth must be small, the lips must be plump.Īlso, the bottom lip should always be plumper than the top lip. To complete the ideal of Korean standards of beauty of a small face with v-shaped jawlines and a small pointy nose, one must also have a small mouth. Many Korean women and men seek to achieve the same V-shaped face appeal to cosmetic surgery through a procedure called “V-line”.ĭuring the operation, the surgeon shaves the patient’s jawline to construct a slimmer and smaller face and a pointy nose with a high bridge. It is also interesting to note that, to reduce accentuated jawlines, South Koreans have invented all sorts of beauty utensils such as chin straps, jawline sheet masks, and massaging roles.Īnother way of achieving the Korean beauty standard is through permanent interventions, such as plastic surgery. The desire to portray a more petite face is so high that Koreans either hide part of their jaw when taking pictures or use filters on social media to achieve a v-shape look.īack to Korean style makeup, contour plays a crucial role in portraying the illusion of a smaller face.Ĭontrary to Western societies, where the contour is aimed to accentuate cheekbones and the jawline, Korean makeup artists try to achieve the exact opposite.įor that, they shade the outer line of their faces to acquire a more slender and smaller face. The v-shaped face look is achieved by creating delicate and unpronounced jawlines and a pointy chin, either via makeup or surgery. V-line surgery (jaw and chin reduction) and cheekbone reduction (zygoma) surgeries are popular tools to change Korean facial contour.Ī v-shaped face must have the forehead proportioned to the face, ideally not too small or angular. ![]() Then, because of the differences in the facial bone structure of Asians, who have a flatter facial bone structure than their Western counterparts, facial bone contouring surgeries are pretty popular. Moreover, a small face is considered pretty because it makes you look like a child and, thus, younger. In South Korea, having a small face is at the core of one’s beauty.Īccording to Joyce Kong – a Korean beauty correspondent at Refinery29 – that’s because Asians (in particular Koreans) have smaller eyes, giving them the appearance of a more prominent face. Small Face – Pointy Nose, Plump Lips, V-shaped Jaw, and Straight Eyebrows In this context, being girly, cute, thin, and even skinny is a beauty goal for Korean women rather than fit and healthy.īelow are the 4 MAIN aspects Korean beauty standards are built on: 1. Unlike the West, curvy shapes like Kim Kardashian or Rihanna are just too much by Korean beauty standards. Koreans prefer slim, young, and youthful faces with small facial features and pale skin. Overall, Korean beauty standards push for an overall innocent look: small face, big eyes, and slim body, to recreate that youthful look.Ĭompared to Western beauty standards, Koreans, in general, tend to pursue cuter and more feminine looks, at least when it comes to faces. I’ll also detail what makes Korean beauty standards so different from Western and other Asian countries such as China and India. In this article, I’ll introduce you to a short history of Korean beauty and how the standards have evolved to the current times. ![]() Soft and kind on the “outside” Koren beauty standards are some of the strictest in the world, at least when compared to the Western ones. Over the last five years, Korean beauty standards have reached the highest level of popularity worldwide, taking over the Western ones. ![]()
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